Home Staging as a Marketing Tool

by Penny Palmer 11/20/2020

Image by ErikaWittlieb from Pixabay

Home staging used to be a novelty you watched on the HGTV network. At the end of the program, the hosts would show up with a truckload of furnishings and a bunch of landscaping plants, and presto — a home would be transformed before your eyes.

Today, home staging is a thriving bicoastal industry making inroads everywhere across the United States, with companies devoted both to renting furnishings and doing the actual staging. The Real Estate Staging Association (RESA) even offers courses to train professionals.

There's a reason for all this interest. Staging sells homes faster — up to seven times faster in some markets — and attracts more buyer interest. Here's the why and how.

It's More than Depersonalizing and Decluttering

Home staging is a form of marketing designed to show off your home's benefits to potential buyers. While part of that process is to purge the visual space of oddities that might be a turn off for most buyers, it's not just about decluttering and tidying.

One of the main purposes of staging your home is to show prospective buyers how they would use the space.

Suppose, for instance, that you have a spare room that is right now filled with junk. Whether to stage that space as a bedroom or an office depends on current buyer trends in your neighborhood. Is it mostly families? Young professionals? Your staging goal is to appeal to the buyers most likely to be at your open house and show them why your house is a functional space.

Some Tips for Artful Staging

Though functionality is key, you also want to follow basic design principles when staging your home. 

Paint walls light, neutral colors — and make sure there is plenty of light.

Neutral colors appeal to most people, as do rooms that are brightly lit. If shade or orientation is blocking the sun, make sure to invest in light bulbs that mimic natural lighting. The higher on the Kelvin rating scale, the more you'll achieve a daylight look.

Float your furnishings.

Floating means pulling your seating arrangements into the center of the room to create the illusion of a cozy gathering space. An area rug helps to complete this illusion. 

Decorate with cameras in mind.

Most prospective buyers who enter your house are going to have already seen the pictures online. This is perhaps the best reason to avoid visual clutter. Spaces that are sleek and minimal look larger and more inviting in photos.

Don't neglect curb appeal.

Your landscaping should be freshly maintained, with no dead or dying plants. Make sure that your gutters are clear and the front of the house has been powerwashed, especially window sills. The approach creates a strong first impression that excites buyer interest in the house.

About the Author
Author

Penny Palmer

Penny is professional licensed REALTOR. She helps her clients buy, sell and invest their homes with the least amount of stress, while working within the demands of each individual client. Her knowledge of the real estate industry and her access to an extensive amount of resources allows her to get her clients the best deal. The Real Estate industry is forever changing and Penny believes in order to provide the best service to her clients it is crucial to keep up with these changes. She does so by continuously educating herself. She holds special designations as a PSA (Certified Pricing Strategy Advisor), CBR (Certified Buyers Client), and ReTP (Real Estate Tech Pro), which provides great benefits to her clients. She bases her business on being honest, loyal and dependable. She is willing to go the extra mile to make her clients happy.

Penny is a true believer in giving back to the community. She personally does this by donating, volunteering, and participating in numerous fundraiser for various causes. She holds a special place in her heart for causes pertaining to animals and servicemen/women. 

In her free time she loves spending time with her family and friends. Staying physical fit is important to her. She loves all water sports, cross fit, rock climbing, races especial OCRs, yoga, and anything new that catches curiosity. 

SO LET PENNY MAKE YOU SMILE, BY GOING THAT EXTRA MILE!!!!